Our stories

Brands

The Purpose Behind a Brand Redesign

Chris Hyder and Elena Otero discuss the thought processes and considerations behind the new Clorox brand logo.

Brands

Clorox Studio Turns This House Into a Home

Watch what happens when Clorox and Humble Design transform a home to help an Oakland family out of homelessness.

Innovation

Fresh Step Helps Make Litter Less of a Mess

New Fresh Step® Clean Paws™ formula answers key consumer complaint with bold innovation.

Innovation

3 Digital Marketing Takeaways From Clorox iConnect

We share some of the innovative ideas that inspired Clorox marketers at our annual celebration of all things digital.

Brands

Clean Is the Beginning

Clorox is launching our new brand purpose championing a cleaner world where people thrive. We want to shift the perception of cleaning from getting rid of dirt and mess to the start of everything.
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