Around the Diamond

Brands

Shining Our Light: Helping Pregnant Women in Need for a Generation

Rainbow Light’s 25-year partnership with Vitamin Angels is just getting started.

Brands

For the Love of Cats

How the Fresh Step® brand purpose inspired #CatLuv, a cat adoption campaign.

Responsibility

_urt’s _ees _rand Living its Values to _ring _ack the _ees

By Paula Alexander, Director of Sustainable Business and Innovation | President, The Burt's Bees Greater Good Foundation Our pollinators are in jeopardy and so are the important ecosystem services they provide. The Burt’s Bees brand has supported honeybee health since 2007, and we’ve worked to inform employees and consumers about the issues facing our pollinators. Still, many people aren’t aware of the threat to honeybees. Up to one-third of the food we eat is pollinated by honeybees. Rapidly declining honeybee populations could have serious economic consequences for the agriculture industry. Last winter (2014-15), we lost 42.1 percent of our honeybee populations. In May, we’ll get…

Brands

Activating Millennials Through Safe Water

By Molly Steinkrauss, Associate Marketing Director of Public Relations, Digital and Media for Clorox Bleach​ If you asked a millennial to describe bleach, words that may be mentioned include whitening, strong and chemical. In fact, many people may be unaware of bleach’s role outside the laundry room. As millennials start to take on new responsibilities - marriage, kids, home ownership - we knew it was important to change their perception of bleach as a powerful solution for their cleaning and laundry needs. We needed to connect with them on a higher level with an issue that took place outside of their home – safe drinking water.
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