Activating Millennials Through Safe Water
By Molly Steinkrauss, Associate Marketing Director of Public Relations, Digital and Media for Clorox Bleach If you asked a millennial to describe bleach, words that may be mentioned include whitening, strong and chemical. In fact, many people may be unaware of bleach’s role outside the laundry room. As millennials start to take on new responsibilities - marriage, kids, home ownership - we knew it was important to change their perception of bleach as a powerful solution for their cleaning and laundry needs. We needed to connect with them on a higher level with an issue that took place outside of their home – safe drinking water.