Good Growth Blog

Company

We Bid Farewell to 2018 with a Look Back

Here are five highlights from 2018 that helped Clorox deliver Good Growth that’s profitable, sustainable and responsible.

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Company

What’s in a Brand? The Clorox FY18 Annual Report Answers ‘Everything’

Value. Innovation. Leadership. These qualities applied to our diverse portfolio of leading brands are a formula for long-term growth.

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Communication

8 Steps to Producing an Integrated Report

In Writer’s Guidebook, published in September 2014 by PR News, contributing authors offer perspectives on how to write effectively for various vehicles. "21st Century Corporate Reporting: 8 Steps to Writing an Integrated Annual Report," by Kathryn Caulfield, describes an approach to writing an integrated annual report, which is…

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Communication

Formalizing a CR Strategy Can Help Dial Up Peformance

The following is an excerpt from a chapter Kathryn Caulfield wrote for "Driving Corporate Social Responsibility, CSR Leaders on Strategies for Increasing Profit and Sustainable Business." Kathryn is vice president of Global Corporate Communications & Corporate Responsibility for Clorox. In 2013, ExecRank named Kathryn a Top Communications Executive for 2012.

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Company

Burt’s Bees Social Responsibility Report Takes Lessons from Bees

This post was written by Paula Alexander, director of Sustainable Business for Burt’s Bees and president of the Burt’s Bees Greater Good Foundation. Authenticity, transparency and sustainability are important strands of the Burt’s Bees brand DNA. We bring this to life through the “% natural” indicator on…

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Corporate Responsibility

Corporate Integrated Reporting for Today’s World

In April, I had the honor of participating at the U.S. event to launch the Consultation Draft for the International Integrated Reporting (IR) Framework. It was exciting to be part of the final leg of launch day, which began in Australia and then circled the globe with events…

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Communication

A Win to Start the New Year

Last Tuesday was a big night for Clorox. At Corporate Secretary magazine’s 2012 Corporate Governance Awards in New York City, the company was named the winner of “most innovative CSR disclosure policy” for our work in corporate responsibility (CR) reporting. Specifically, we were recognized for our 2011 annual report, “Think…

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