Around the Diamond

Company

We Bid Farewell to 2018 with a Look Back

Here are five highlights from 2018 that helped Clorox deliver Good Growth that’s profitable, sustainable and responsible.

Company

What’s in a Brand? The Clorox FY18 Annual Report Answers ‘Everything’

Value. Innovation. Leadership. These qualities applied to our diverse portfolio of leading brands are a formula for long-term growth.

Communication

8 Steps to Producing an Integrated Report

In Writer’s Guidebook, published in September 2014 by PR News, contributing authors offer perspectives on how to write effectively for various vehicles. "21st Century Corporate Reporting: 8 Steps to Writing an Integrated Annual Report," by Kathryn Caulfield, describes an approach to writing an integrated annual report, which is an emerging best practice in corporate reporting. Here is an abbreviated version of the complete chapter.

Communication

Formalizing a CR Strategy Can Help Dial Up Peformance

The following is an excerpt from a chapter Kathryn Caulfield wrote for "Driving Corporate Social Responsibility, CSR Leaders on Strategies for Increasing Profit and Sustainable Business." Kathryn is vice president of Global Corporate Communications & Corporate Responsibility for Clorox. In 2013, ExecRank named Kathryn a Top Communications Executive for 2012. Corporate responsibility has been at the core of our company since its founding in 1913; it is part of our DNA and rests on a set of core values that guide us in everything we do. The trust that has come with that is a foundation on which we have grown our business for one…

Company

Burt’s Bees Social Responsibility Report Takes Lessons from Bees

This post was written by Paula Alexander, director of Sustainable Business for Burt’s Bees and president of the Burt’s Bees Greater Good Foundation. Authenticity, transparency and sustainability are important strands of the Burt’s Bees brand DNA. We bring this to life through the “% natural” indicator on our labels and through our Sustainability Report. On June 24, Burt’s Bees released its last corporate social responsibility report. Because our official data and reporting is now covered by the award-winning Clorox integrated report, we have fewer constraints on our reporting format and can focus on our progress against goals, our strategic priorities and what’s…

Corporate Responsibility

Corporate Integrated Reporting for Today’s World

In April, I had the honor of participating at the U.S. event to launch the Consultation Draft for the International Integrated Reporting (IR) Framework. It was exciting to be part of the final leg of launch day, which began in Australia and then circled the globe with events in 12 countries before wrapping up 16 hours later in New York City. (How Paul Druckman remained awake — let alone articulate — for his very long day is a mystery to me!) As The Clorox Company ushers in a new century today, the 100th anniversary of our founding, it seems especially fitting to help usher in…

Communication

A Win to Start the New Year

Last Tuesday was a big night for Clorox. At Corporate Secretary magazine’s 2012 Corporate Governance Awards in New York City, the company was named the winner of “most innovative CSR disclosure policy” for our work in corporate responsibility (CR) reporting. Specifically, we were recognized for our 2011 annual report, “Think Outside the Bottle,” (bleach bottle pun intended), which marked our move toward integrated reporting. Integrated reporting is an emerging trend that calls for companies to demonstrate the strategic link between financial, environmental, social and governance (ESG) performance. We’ve decided to move in this direction because ESG performance is fundamental to our business. It’s an essential…
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