Around the Diamond

Corporate Responsibility

For Shannon, the Natural Supply Chain Is Personal

She travels the world, building relationships and helping communities in pursuit of natural, responsible ingredients for Burt’s Bees products.

Corporate Responsibility

Capturing the Sun

Achieving business results while conserving resources.

Brands

Kingsford: Smaller Environmental Footprint, Bigger Value

Innovations in manufacturing processes to further reduce our environmental footprint.

Corporate Responsibility

Proyecto Agua Segura: Creciendo con Responsabilidad

El contraste de la vida de los peruanos con y sin acceso a agua segura fue el motor de la campaña que realizó recientemente nuestro equipo de Clorox Perú, demostrando que las compañías pueden crecer realizando actividades benéficas.

Corporate Responsibility

Aprendiendo de Flint, Michigan

Los sucesos recientes de Flint, Michigan con respecto al suministro de agua y el envejecimiento y deterioro de la infraestructura de nuestra nación, han traído el problema de acceso de agua potable y sus consecuencias a nuestras vidas.

Communication

Increased Transparency Has Benefits

After we acquired the Burt’s Bees natural personal care company in 2007 and launched our Green Works naturally derived cleaners in 2008, we quickly found ourselves in the spotlight, facing intense scrutiny. Many speculated that Clorox was making a “green washing” play.

People

Spearheading Clorox’s Pro Bono Initiatives: Q&A With Adam Brink

Inspired by his mother’s lifelong volunteerism, corporate counsel Adam Brink approached general counsel Laura Stein shortly after she joined Clorox in 2006 to discuss starting a pro bono program through which Clorox attorneys, paralegals and administrative personnel could volunteer their legal services to low-income residents. With the leadership of Associate General Counsel Sheldon Quan, they drafted a mission statement, established a pro bono committee and identified some initiatives. Eight years later, roughly 75 percent of the Oakland Clorox legal team participates in pro bono activities each year and has helped countless residents with a range of legal issues.

Purpose

Proyecto Agua Segura – Reflexiones acerca de Mi Primera Visita a las Comunidades

Read in English En Diciembre viajé a Perú para visitar las cuatro comunidades que actualmente participan en el Proyecto de Agua Segura de Clorox. Antes del viaje había visto fotos de las personas que viven en estas comunidades; fotos que mis colegas habían tomado en sus viajes o a través de nuestros videos (hacer click en videos para verlos: Mejorando la vida de Sara | Trayendo Agua Segura a Tambogrande). Estos videos me dieron una imagen muy clara de sus vidas y de sus actividades diarias para obtener agua. Si bien para ellos yo era una…

Communication

Formalizing a CR Strategy Can Help Dial Up Peformance

The following is an excerpt from a chapter Kathryn Caulfield wrote for "Driving Corporate Social Responsibility, CSR Leaders on Strategies for Increasing Profit and Sustainable Business." Kathryn is vice president of Global Corporate Communications & Corporate Responsibility for Clorox. In 2013, ExecRank named Kathryn a Top Communications Executive for 2012. Corporate responsibility has been at the core of our company since its founding in 1913; it is part of our DNA and rests on a set of core values that guide us in everything we do. The trust that has come with that is a foundation on which we have grown our business for one…

Company

Burt’s Bees Social Responsibility Report Takes Lessons from Bees

This post was written by Paula Alexander, director of Sustainable Business for Burt’s Bees and president of the Burt’s Bees Greater Good Foundation. Authenticity, transparency and sustainability are important strands of the Burt’s Bees brand DNA. We bring this to life through the “% natural” indicator on our labels and through our Sustainability Report. On June 24, Burt’s Bees released its last corporate social responsibility report. Because our official data and reporting is now covered by the award-winning Clorox integrated report, we have fewer constraints on our reporting format and can focus on our progress against goals, our strategic priorities and what’s…

Heritage

Progress Not Perfection

We’ve dipped a toe (now two, actually) in the blogging waters.
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