Introducing Hidden Valley Ranch with Avocado Oil
By Ria Parab, Food Innovation Assistant Marketing Manager – Marketing
This month, Hidden Valley Ranch with Avocado Oil launches nationwide, expanding how the brand meets today’s wellness‑minded consumers and their diverse wellness needs.
Why it matters
Wellness means something different to everyone, and today’s consumers are navigating highly personal health goals. They’re looking for foods, including condiments, that help them feel their best without sacrificing taste. As shoppers shift toward healthier “host foods” like lean proteins, dairy, and vegetables, ranch remains a natural pairing, making Hidden Valley Ranch uniquely positioned to show how flavor can fit seamlessly into evolving wellness routines.
The big picture
Consumers are redefining what “better for you” means. Some are prioritizing healthier fats, while others are focused on adding more protein or fiber to their diets.
- Twenty percent of consumers prioritize health benefits first when shopping for condiments.
- Avocado oil is one of the fastest‑growing “better‑for‑you” oils, with food and beverage uses representing about 40 percent of avocado oil use, including salad dressings and sauces.1
What’s new
Guided by a deep focus on consumer needs, Hidden Valley Ranch is committed to earning a place in all lifestyles, without compromising on the flavor people love. Our portfolio reflects that commitment, offering a range of options so wellness-minded consumers can enjoy ranch in a way that fits their needs:
- Hidden Valley Ranch with Avocado Oil (new) for shoppers seeking craveable ranch flavor made with 100% avocado oil.
- Hidden Valley Original Ranch Organic for shoppers who want certified organic ingredients and simple, trusted quality.
- Hidden Valley Original Ranch Plant Powered (vegan) for shoppers embracing dairy-free or plant-forward lifestyles without giving up the HVR flavor they love.
- Hidden Valley Original Ranch Light & Fat Free for a lower-calorie option that still satisfies.
- Hidden Valley Ranch Seasoning blends with zero calories per serving, our seasonings add big flavor to proteins, veggies, and snacks — because every bite matters in reaching health goals.
Better for you goes social-first
Hidden Valley Ranch is spreading the word in social‑inspired ways. The brand partnered with creators to develop socially-native content that features Hidden Valley Ranch seasonings in trending recipes, like Buffalo ranch–crusted chicken pizza. HVR is also sharing ranch‑centric recipes built around consumer needs, such as high‑protein homemade Hidden Valley Ranch, ranchy onion‑ring pizza, and chicken tender ranch wraps. By showing up in conversations happening on social, Hidden Valley Ranch is demonstrating how better‑for‑you meals can still deliver bold, craveable flavor.
The bottom line
Hidden Valley Ranch’s wide-ranging portfolio, including the new Avocado Oil launch, strengthens our role in supporting the diverse wellness goals of today’s consumers, all while delivering the flavor they never want to compromise on.
