We are proud to help communities be well by supporting causes that promote health, education and safety. We focus our corporate giving, charitable donations, volunteer activities and cause marketing efforts in three major areas:
- Family and public health
- K-12 education and cultural organizations
- Disaster relief
Driven by our passionate desire to do the right thing, every day, our commitment to family well-being is core to who we are, and we are proud to continue the tradition of strengthening our communities.
Brands' Support of Causes Is a Winning Proposition.
Read moreHelping in Times of Disaster.
Read moreBrands Support Causes Consumers Care About
When our brands support causes that our consumers care about, everyone wins. We benefit from aligning our brands with strategic causes. Our nonprofit partners receive publicity and funding for the issues they champion. And concerned consumers feel even more satisfied knowing their purchases are contributing to a greater cause.
The Clorox® brand's recent work with the Children's Health Fund (CHF) — the U.S.'s leading pediatric provider of mobile-based health care for homeless and low-income children and their families — nails this winning formula. Over two years, the brand will donate $600,000 to CHF to support their goal of providing 500,000 health care visits to disadvantaged children across the country. We're also sponsoring the Check-In for Checkups program, through which we're donating 10 cents (up to $100,000) to CHF every time a consumer “checks in” with a healthy habit on our website.
Our Glad® brand also has a soft spot for children in need. The Glad brand is a proud partner of Cookies for Kids' Cancer™, a non-profit that raises funds to support pediatric cancer research through bake sales, and has helped raise more than half a million dollars for pediatric cancer research.
Together with our nonprofit partners, we believe there are things we can do to help kids grow up healthy. Aligning our brands with organizations like CHF and Cookies for Kids' Cancer helps us put this belief into action.
Helping in Times of Disaster
Clorox has a long history of donating cash and products like Glad® trash bags, Clorox® bleach and other disinfecting cleaners to the American Red Cross and other organizations to assist with disaster relief.
Following the devastating earthquake in Osaka, Japan, in March 2011, Clorox donated $100,000 to The American Red Cross International Response Fund to support earthquake and tsunami relief. And when tornados and flooding hit Arkansas, Kansas, Minnesota, Missouri, Oklahoma and Wisconsin in June 2011, Clorox responded quickly with truckloads of bleach and trash bags.
And we follow up with communities. When an earthquake struck Haiti in January 2010, The Clorox Company Foundation donated $250,000 toward relief efforts and 200,000 gallons of Clorox® regular bleach. Then, when a cholera outbreak hit Haiti in October 2010, Clorox Caribbean, the Foundation and the Clorox liquid bleach brand team partnered with Direct Relief International (DRI) to provide Clorox® bleach and hygiene kits.
Clorox has a legacy of helping when disaster strikes, and we're proud that our donations and products can play a role in helping communities get back on their feet.
