Purpose

Purpose. Helping families be well, every day.

We are proud to help communities be well by supporting causes that promote health, education and safety. We focus our corporate giving, charitable donations, volunteer activities and cause marketing efforts in three major areas:

  • Family and public health
  • K-12 education and cultural organizations
  • Disaster relief

Driven by our passionate desire to do the right thing, every day, our commitment to family well-being is core to who we are, and we are proud to continue the tradition of strengthening our communities.

Supporting Causes Our Consumers Care About

When our brands support causes that our consumers care about, everyone wins. We benefit from aligning our brands with strategic causes. Our nonprofit partners receive publicity and funding for the issues they champion. And concerned consumers feel even more satisfied knowing their purchases are contributing to a greater cause.

Water is an important part of healthy living, but we don't always drink enough of it. In 2013, the Brita® brand joined with the Partnership for a Healthier America and First Lady Michelle Obama to encourage Americans to drink more water through the Drink Up campaign. The Brita® brand featured Drink Up in its long-running partnership with NBC's "The Biggest Loser" and added the Drink Up logo to select products. The team also worked with celebrity ambassador Eva Longoria to design a new on-the-go bottle for the campaign. Since its launch in September 2013, the Drink Up campaign has garnered 1 billion media impressions, and, according to a Natural Marketing Institute survey, the number of 8-ounce servings of water consumed per day in the U.S. has risen 2.7 percent versus a year ago.*

It's hard to learn when you're not feeling well or are sick at home. So during the school year, we like to do our part to help teachers keep their classrooms as germ-free as possible, particularly around flu season. The Canisters for Classrooms program encourages parents to take the Canisters for Classrooms pledge for a healthier school year. With each pledge, we donated one canister of Clorox® disinfecting wipes to a school in need and $1 to the Alliance for a Healthier Generation, a nonprofit organization creating healthier learning environments for more than 11 million students across the U.S. Thanks to parent pledges, we donated $50,000 to the Alliance for a Healthier Generation and 50,000 canisters of Clorox® disinfecting wipes to more than 1,000 schools.

Helping in Times of Disaster

Helping in Times of Disaster

Clorox has a long history of donating cash and products like Glad® trash bags, Clorox® bleach and other disinfecting cleaners to the American Red Cross and other organizations to assist with disaster relief.

When Typhoon Haiyan struck the Philippines in 2013 with 190 mph winds, the sheer force of the storm, coupled with a massive storm surge, caused catastrophic flooding and damage. In response, Clorox donated $150,000 to the Red Cross to aid relief efforts. We also donated more than 8,000 bottles of Clorox® bleach to assist in the cleanup, while local employees provided relief goods to the 100 families of our impacted distributors.

In 2014, our relief efforts also extended to Alberta, Canada, where heavy rainfall triggered extensive flooding. We donated 25,000 bottles of Clorox® bleach and 24,000 boxes of Glad® trash bags through the Canadian Red Cross to help 50,000 families affected by the flooding. In the U.S., we donated nearly 20,000 bottles of Clorox® bleach to support flood relief efforts across Colorado, Georgia, New York and Pennsylvania, and more than 28,000 boxes of Glad® trash bags following intense spring storms.

Clorox has a legacy of helping when disaster strikes, and we're proud that our donations and products can play a role in helping communities get back on their feet.