We are proud to help communities be well by supporting causes that promote health, education and safety. We focus our corporate giving, charitable donations, volunteer activities and cause marketing efforts in three major areas:
- Family and public health
- K-12 education and cultural organizations
- Disaster relief
Driven by our passionate desire to do the right thing, every day, our commitment to family well-being is core to who we are, and we are proud to continue the tradition of strengthening our communities.
Brands' Support of Causes Is a Winning Proposition.Read more
Helping in Times of Disaster.Read more
Brands Support Causes Consumers Care About
When our brands support causes that our consumers care about, everyone wins. We benefit from aligning our brands with strategic causes. Our nonprofit partners receive publicity and funding for the issues they champion. And concerned consumers feel even more satisfied knowing their purchases are contributing to a greater cause.
We believe everyone deserves to start the school year with a cleaner, healthier classroom. That's why we have partnered with the Alliance for a Healthier Generation on Canisters for Classrooms, a program that helps provide teachers with the resources they need to help stop the spread of germs in the classroom. Parents can get involved by visiting www.Cloroxclassrooms.com and taking the Canisters for Classrooms pledge for a healthier school year. In return, parents will receive a coupon so that they can help support a healthier classroom for their child by donating a canister of Clorox® Disinfecting Wipes to their classroom. For every pledge, Clorox will also donate a canister of disinfecting wipes to a school in need and $1, up to $50,000, to the Alliance for a Healthier Generation to support their Healthy Schools Program.
Meanwhile, the Glad brand is doing its part to help reduce waste. Glad's Trash business marks its 28th year of partnership with Keep America Beautiful, supporting its various recycling and beautification efforts including donation two million bags to the Great American Clean-up. More recently Glad's Food business is supporting educational efforts to raise awareness about the food waste issue and how to reduce food waste at home.
Helping in Times of Disaster
Clorox has a long history of donating cash and products like Glad® trash bags, Clorox® bleach and other disinfecting cleaners to the American Red Cross and other organizations to assist with disaster relief.
When Hurricane Sandy devastated the Eastern seaboard in November 2012, we donated 55 truckloads of Clorox® bleach to our disaster relief partners, the American Red Cross and Feeding America, to assist with the cleanup. This was in addition to three truckloads of Glad® trash bags that we donated at the start of the hurricane season to help our partners replenish their supplies and be prepared for future needs.
Our support extends beyond U.S. borders as well. Clorox supplied 48,000 liters of bleach to disinfect and purify water supplies after disastrous floods in Argentina affected nearly 500,000 people in April 2013. We also continued to help Haitians fight a cholera epidemic in 2013 by providing a second donation of more than 1,000 cases of Clorox bleach to decontaminate water.
Clorox has a legacy of helping when disaster strikes, and we're proud that our donations and products can play a role in helping communities get back on their feet.