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How Hidden Valley Invited Families to #LoveYourVeggies to Benefit the YMCA of the USA

June 16, 2015

By Kelly Pirie, Public Relations & Digital Strategist It’s dinnertime and an all-too-typical scene unfolds: broccoli is pushed around the plate, steamed carrots go cold and cauliflower doesn’t stand a chance. Many would suspect kids as the primary culprit of these eating habits, but in most households parents are just as guilty with adults only consuming vegetables 1.6 times daily, falling far below the recommended 5-9 daily servings of fruits and vegetables[1]. A call to eat fresh veggies shouldn’t only be recognized on Fresh Veggies Day (June 16) or National Eat Your Veggies Day (June 17) but all year round. Last fall, Hidden…