Responsibility
Choosing Taste, Not Waste
By Molly Steinkrauss Americans waste 28 percent of the produce they bring home. That adds up to $500 thrown away each year. We want to stop that waste. The Hidden Valley® brand, a longtime advocate of getting kids and parents alike to love their veggies, is now trying to get families to love all of their veggies, including the weird and the wilted. We’ve partnered with restaurateur and food activist Tom Colicchio for the Taste Not Waste Campaign, an effort to fight food waste. Through the program Chef Colicchio will be providing original recipes and tips to help families cut down on…