By Molly Steinkrauss, Associate Director, PR
Big or small, there is always a great assist that makes it all possible. Like players who rely on each other to score a goal, parents across the U.S. think of Clorox’s brands as their “Great Assist” helping to get dinner on the table, keeping their families healthy and clean, and their food fresh. This 2015 soccer season, Clorox wants to celebrate and inspire more assists both on and off the field.
Starting June 4, four Clorox brands – Clorox®, Glad®, Kingsford® and Hidden Valley® – are coming together as official partners of the U.S. Women’s National Team. Through a multi-brand, social media campaign called #GreatAssist, consumers are invited to share their own “great assist” story or tip on Twitter for the chance to win Clorox prize packs. Along the way, the four brands will be sharing their own #GreatAssist tips to help make the summer soccer season that much more delicious, clean and fun.