Brita^® FilterForGood^® Makes a Difference Millions of Bottles at a Time

Since 2007, the Brita^® FilterForGood^® campaign has raised awareness about the simple changes everyone can make to lead a more eco-friendly lifestyle while saving money at the same time. Nearly 200,000 individuals have taken the Brita^® FilterForGood^® pledge to reduce their bottled water waste and are helping to keep hundreds of millions of plastic bottles from ending up in landfills each year.

We're also partnering up with musicians to spread the word. Working with fans and artists, including Jack Johnson, Dave Matthews Band, Lady Antebellum, Guster, O.A.R., J.Cole, U2, Black Eyed Peas and Janelle Monáe, and the list continues to grow. The Brita^® FilterForGood^® Music Project is helping to make concerts more sustainable by providing Brita^® Bottles and Brita^®-filtered water coupled with reusable bottles instead of bottled water. This program has garnered great support from fans and musicians alike since this simple switch saves money and helps the planet in one easy step.

The Music Project recently teamed up with Sundance filmmaker Destin Cretton, to create "Music Sustains," a documentary exploring greening trends in the music industry, and debuted it at the 2012 Sundance Film Festival. And for the fourth year in a row, Brita^® FilterForGood^® teamed up with the Festival to provide Brita^® Hydration Stations and reusable Nalgene bottles, eliminating the need for 50,000 plastic water bottles throughout the Festival.

Other Brita^® FilterForGood^® partners include Nalgene, the Environmental Media Association, Preserve, and the Surfrider Foundation. To read more about these programs and learn how you can begin making a difference today, visit Brita^® FilterForGood^®.

Get ingredient information anytime, anywhere.

The Clorox Company’s Ingredients Inside Program has gone mobile. If you have a smartphone, you can get to ingredient information on our household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada – wherever you may be.

We’re offering our smartphone app initially for iPhone® users, letting you scan a product UPC code for immediate access to that product's ingredient listing. In addition, a new mobile website (http://i.clx.com), which is available for all mobile platforms, gives easier, on-the-go access to the company’s Ingredients Inside program by offering content and functionality optimized for mobile device use.

The free application can be found in the iPhone App Store by typing in “Clorox ingredients.” The Ingredients Inside app will be available for other mobile devices soon.

View a demo of our Ingredients Inside smartphone app in action.

Visit Ingredients Inside.

Glad to be Part of the Solution

For decades, our Glad^® brand has been fighting waste with strong, reliable trash bags. Now, the brand aims to minimize waste even further, with an exciting shift in strategy that will position the brand at the forefront of effective and responsible waste management solutions.

The brand's plans include finding new ways to use even less plastic in bags with technology that makes them even stronger. Through our new technology, the Glad^® brand is removing 6.5 percent of the plastic required to create its base trash bags, which is the equivalent of 140 million fewer trash bags per year. The brand also has plans to reduce the amount of source material needed to create its product packaging.

The Glad^® brand will look to play an active role in providing information, education and access to waste-less programs across the U.S., and is committed to progress against the 3 R's:

Reduce: The Glad^® brand is finding innovative ways to maintain quality while reducing both the environmental resources (energy, water and oil) that go into making bags and the plastic that comes out of the manufacturing process. This includes encouraging consumers to reduce their waste.

Recycle: The Glad^® brand is on the leading edge of developing bags for recycling and composting. As communities commit to new programs, the brand will make bags available in local stores. The brand also provides education on recycling and continues its 26-year partnership with Keep America Beautiful, a nonprofit organization that focuses on making America's communities cleaner, greener and more livable.

Reuse: One person's waste can be another's treasure. The brand continues to sponsor annual events that promote the reuse of toys for kids in need, winter coats for those without, and electronics for families after disasters such as fires or floods.