Corporate Responsibility

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  • Achieving financial success with transparency, strong governance and by doing the right thing


  • Shrinking our footprint while growing our business


  • Promoting inclusion, opportunity and respect among everyone who touches our business


  • Delivering responsible products, made responsibly


  • Helping families be well, every day


We make everyday life better, every day

At Clorox, we work together to ensure we're running our business with a focus on integrity and quality, guided by our core value of doing the right thing every single day. We know choices we make have a significant impact on people, our planet and our communities. That's why we're continually strengthening our commitment to Corporate Responsibility, focusing on five pillars: Performance, Planet, People, Products, and Purpose.

We also believe our financial performance and commitment to CR go hand in hand. We invite you to review our 2013 annual report: Powerful. Purposeful. Proven., which highlights the intersection of our business and social commitments by reporting our financial, environmental, social and governance performance.

Brita® FilterForGood®
Makes a Difference Millions of Bottles at a Time

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Get ingredient information
anytime, anywhere.

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Brita® FilterForGood® Makes a Difference Millions of Bottles at a Time

Brita FilterForGood Music Project

Since 2007, the Brita® FilterForGood® campaign has raised awareness about the simple changes everyone can make to lead a healthier, more eco-friendly lifestyle. More than 450,000 individuals have taken the Brita® FilterForGood® pledge to reduce their bottled water waste and are helping to keep hundreds of millions of plastic bottles from ending up in landfills each year.

We aren't alone in this quest. We've partnered with a number of the world's best known artists to spread the word about a more sustainable way to get the healthiest of drinks. We've worked with artists, including Jack Johnson, Dave Matthews Band, Fun., Jason Mraz and many more to make concerts more sustainable by providing Brita® Bottles and free Brita®-filtered water at concerts. This program has garnered great support from fans and musicians alike since this simple switch saves money and helps the planet in one easy step.

We've also taken the message to some of America's most popular events, including the Sundance Film Festival and the South by Southwest Music Festival. Brita teamed up with these events to provide Brita® Hydration Stations and offer attendees reusable Nalgene bottles, eliminating the need for hundreds of thousands of plastic water bottles throughout the festivals.

To read more about these programs and learn how you can begin making a difference today, visit Brita® FilterForGood®.

Get ingredient information anytime, anywhere.

The Clorox Company’s Ingredients Inside Program has gone mobile. If you have a smartphone, you can get to ingredient information on our household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada – wherever you may be.

We’re offering our smartphone app initially for iPhone® users, letting you scan a product UPC code for immediate access to that product's ingredient listing. In addition, a new mobile website (, which is available for all mobile platforms, gives easier, on-the-go access to the company’s Ingredients Inside program by offering content and functionality optimized for mobile device use.

The free application can be found in the iPhone App Store by typing in “Clorox ingredients.” The Ingredients Inside app will be available for other mobile devices soon.

View a demo of our Ingredients Inside smartphone app in action.

Visit Ingredients Inside.

Clorox Employees to LGBT Youth: It Gets Better

A group of Clorox employees has joined together to send a message of hope to lesbian, gay, bisexual and transgender youth, who are disproportionately impacted by bullying and suicide. The following video was created in support of the It Gets Better Project, a worldwide movement to show young LGBT people the levels of happiness and acceptance they can reach by persevering through their teen years.

It Gets Better

Learn more about diversity at Clorox.