Clorox recognized as one of America’s Most Innovative Large Companies
From breakthrough products to smarter ways of working, innovation powers how Clorox wins with consumers and creates long-term value. That’s why we’re proud to share that The Clorox Company has been recognized by Forbes as one of its inaugural America’s Most Innovative Large Companies, a distinction that celebrates organizations reshaping their businesses and industries through innovation.
“Innovation is the lifeblood of Clorox. It has been a key driver of our business results for many years,” said Mark Smerznak, senior vice president and chief R&D officer. “I’m proud to see Clorox recognized for the incredible work happening across our R&D organization and by our partners throughout the enterprise to create superior products, accelerate innovation and bring new ideas to market faster.”
Why it matters
Forbes created its new ranking to recognize large companies that continue to reinvent themselves and push their industries forward.
In recent years, Clorox has strengthened how we innovate by transforming our innovation engine to move faster and focus on bigger opportunities. Through investments in new capabilities, digital tools and ways of working, we have tripled the number of products moving through our innovation pipeline, cut innovation discovery time in half and sharpened our focus on superior consumer experiences. These advances are helping Clorox bring more meaningful innovation to consumers with greater speed and impact.
“For Clorox teammates, this honor reinforces something we strive to deliver every day: big, bold innovation that creates superior, delightful consumer experiences and category-leading growth. Whether it’s creating superior products, uncovering new consumer insights, advancing digital capabilities, building stronger brands, strengthening intellectual property or finding smarter ways to operate, innovation lives with everyone at Clorox and is helping fuel our next chapter of growth,” Mark added.
Go deeper
Forbes evaluate companies across multiple dimensions of innovation performance:
- R&D focus: Investment in research & development relative to company size
- Intellectual property (IP) activity: Patents, trademarks, citations and IP strength
- Investor confidence: Analysis of the gap between a company’s book value and market valuation to assess confidence in future growth and innovation potential
- Return on equity: How effectively a company creates value from its investments
- Reputation: Sentiment analysis of millions of traditional and social media posts related to innovation
- AI-driven evaluation: Assessment of product launches, announcements and other innovation-related activities through the perspectives of consumers, investors, employees, customers and industry experts
The bottom line
Being recognized among Forbes’ inaugural America’s Most Innovative Large Companies reflects the work we’re doing to deliver on key fiscal year 2027 priorities: creating superior products and experiences that win with consumers, advancing consumer-led innovation that drives category and brand growth, and generating value that enables us to continue investing in the ideas and capabilities that shape our future.
