At Clorox, we value and encourage differences. We've found that new ideas for growth bloom when employees have the freedom to express their unique points of view.
Driving Growth & Innovation
Today's global marketplace requires diverse thinking and a leadership team with a variety of world views, experiences and thought processes. It also requires an environment where employees are encouraged to share their unique points of view. Only by tapping into our diversity of thought can we innovate, drive competitive advantage and win in a multicultural marketplace.
Connecting Through Employee Resource Groups
Our Employee Resource Groups (ERGs) help our employees connect with each other. Plus they also serve as vital internal focus groups. Our ERGs inspire product innovations, accelerate product placement plans and deepen our understanding of the multicultural marketplace.
Clorox ERGs partner with our multicultural marketing teams to uphold our business strategy. Our ERGs also provide career-advancement forums to help us learn, grow and engage with one another. Here's a taste of what else our ERGs have been up to:
Our Asian ERG was recently recognized as a "best practice" for its "IdeAsian" workshop, where speakers shared innovative approaches to address three business challenges: Asian consumer marketing, insights and needs of the U.S. Asian community, and product and packaging for Clorox brands
Our African Americans Building Leadership Excellence (ABLE) ERG is connecting brands Kingsford® and K C Masterpiece® with African American consumer insights.
The Latinos for Excellence, Advancement & Development (LEAD) ERG is partnering with our Multicultural marketing teams, engaging in retail store visits and staying active with Hispanic industry trade associations like the Mexican American Grocers Association.
Pride — Clorox's GLBT (gay, lesbian, bisexual, transgender) and advocates ERG — hosted a "Gaynovent" workshop to highlight business insights about the growing GLBT consumer segment. This event gave employees a chance to learn more about the GLBT consumer and demonstrated how ideas from Clorox employees can drive business growth for the company.
The Support, Heart & Opportunity for Women (SHOW) ERG partners with industry groups like the Network of Executive Women (NEW) to connect employees to retail customers, suppliers, industry peers and each other. In just three years, Clorox has grown with NEW to include more than 175 members across the U.S. and Canada.