Heritage

A lot changes in 100 years. But one thing has been in our DNA since Day 1: We make everyday life better, every day.

The Clorox Company traces its roots back to 1913, when we began making industrial-strength bleach using salt from the San Francisco Bay. Since then, our flagship bleach brand has grown into a household name around the globe. We've been acquired and regained our independence. We've grown beyond cleaning and laundry into categories like food, cat litter and natural personal care.

A lot changes in 100 years. But one thing has been in our DNA since Day One: We make everyday life better, every day.

Timeline

Take a walk through Clorox history.

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Bottle guide

Use our bottle guide to find facts about Clorox® bottles through the years.

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Quick Links

Heritage Community

Learn more and share your memories about Clorox history in this online community, completely dedicated to our heritage.

Visit the Clorox Heritage Community