Hero: Mission and Values

Mission & Values

At Clorox, a quote from Rose F. Kennedy is special to us all:
Life isn’t a matter of milestones, but of moments.

This simple truth serves as a source of inspiration for our corporate mission statement that our employees know by heart and take pride in.

Our mission statement is a reflection of our belief that each of our products has a meaningful impact on consumers’ everyday lives. Our namesake bleach and disinfecting products help kill germs that make people sick. Burt’s Bees® products address consumers’ growing desire for naturally derived products. Brita® water filters make tap water taste great and help reduce bottled water waste. Hidden Valley® dressings encourage kids to eat their vegetables. And now with our acquisition of digestive health brand RenewLife®, we’re able to help consumers with digestive issues with probiotics, digestive enzymes and more.

We also strive to make everyday life better in the world where we do business by giving back to our communities. Whether it’s contributing to disaster relief efforts through donations of Clorox® regular bleach, teaching classes at local schools or funding education, arts and culture programs, Clorox is committed to help restore, enrich and protect our communities.

Our Values

Our strong corporate values guide us in achieving widespread success and are the foundation for everything we do.

  • Do the Right Thing

    The long-term health of our company depends on our integrity. We have a tradition of honesty, fair dealing and ethical practices. We strive to use facts to determine the right thing to do, and we communicate openly about our choices.
  • Stretch for Results

    Our success is measured by our ability to consistently win in the marketplace by exceeding the expectations of our consumers, customers, shareholders and each other.
  • Take Personal Ownership

    Progress is driven by people who take personal ownership in both the results and the process to get there. Each of us plays an important role in helping to ensure we deliver excellent results and achieve our goals.
  • Work Together to Win

    Our success depends on productive collaboration among Clorox people, our business partners and our communities. While individual ownership and contributions are important, teamwork is essential to achieving even greater results.

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