Products and Packaging

Sustainability in Our Products and Packaging

When we formulate, manufacture and package our products, we keep people and our planet in mind. We strive to use ingredients and packaging that are more sustainable, including materials that are recyclable and compostable. Ultimately, our goal is to deliver high-quality products that make everyday life better, every day and minimize the impact on our planet. When it comes to the amount of materials that go into our products and packaging, we believe that less is more. We’re always trying to find ways to reduce the overall volume of materials, increase the sustainability of our materials, and minimize the impact left behind after our consumers use our products. That way, we can help reduce the footprint and resource intensity of our products. In fact, Clorox’s signature sustainability goal for our IGNITE strategy aims to reduce by 50% the virgin plastic and fiber in our packaging by 2030.


Great-Tasting Brita® Water: It’s Good for the Planet

A single Brita® pitcher and filter (1 pound of plastic) can replace 300 standard 16.9 ounce containers of bottled water (15 pounds of plastic), thus saving energy and the use of petrochemicals to make plastic. And that doesn’t include the fuel needed to transport bottled water from plant to store and from store to homes.

Unfortunately, about three-quarters of all plastic water bottles are not recycled, finding their way to landfills. Using one Brita filter also helps keep more than 200 plastic bottles out of our landfills.

At the end of the life cycle of your filters and pitchers, they don’t have to end up in a landfill either. Through a partnership with TerraCycle, we’ve ensured that your old Brita® products can be turned into 100 percent recycled goods like outdoor chairs, bike racks, watering cans or even park benches.

Switching to reusable water bottles and home-filtered water is good for consumers’ wallets, too. The average Brita® pitcher filters 240 gallons of water a year for about 19 cents a day. To get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year. At an average cost of a dollar a bottle, that’s $4.98 a day.

Our Actions

Products and Packaging-old

Goals and Progress

Products and Packaging-old

Industry Collaboration

Products and Packaging-old

Brand Highlight: Clorox

Products and Packaging-old

Brand Highlight: Brita

Products and Packaging-old

Brand Highlight: Burt's Bees

Products and Packaging-old

Brand Highlight: Glad

Products and Packaging-old

Brand Highlight: Kingsford