Kingsford Teams With Vince Wilfork and BBQ Experts to Urge People to #StandWithRibs This Summer
Now, Kingsford® Charcoal, with the help of professional pitmasters, backyard cooks across America and barbecue and football expert
While some might argue for standard cookout fare like burgers or hot dogs – also, mind you, cooked on a grill – Kingsford believes traditional, slow-cooked barbecue ribs are the right choice. Barbecue ribs, with their many regional spins eliciting fanatical levels of pride, are the one food that both unite and divide us. But while everyone does ribs differently, they all fall under that great banner of real American barbecue. Plus ribs bring people together, are great for sharing and, like any great national dish, give a pass to any pretension. Grab a bone with your hands. No utensils required here.
"We love burgers and dogs, but barbecue ribs are special. They gather people together like nothing else. We think it's high time to recognize these slow smoked slabs of goodness as our official national food," said
Kingsford filed the petition on We The People, a government web site that allows citizens to petition the government for change. To earn a response from the Administration, the petition needs 100,000 signatures in 30 days. In addition, to rally support, Kingsford will promote the petition at the
Knowing that every movement requires grassroots support, Kingsford also has enlisted
"I'm passionate about football, family and food, and when it comes to barbecue, my go to has always been ribs," said Wilfork. "I like to spend the whole day around the grill, slow cooking my meat to perfection while enjoying time with family and friends – whether tossing a football or having a one-man dance party."
The launch of the campaign comes as Kingsford® Charcoal introduces new Kingsford® Long-Burning. The 100 percent natural Long-Burning briquets last 25 percent longer than Kingsford® Original, making it easier for even novices grillers to get in on the action of America's great barbecue favorites, including ribs.
About Kingsford Charcoal
Kingsford Charcoal has fired up great times and great-tasting food for nearly 100 years.
David Kargas, The Clorox Company / David.Kargas@clorox.com
Samantha Williams, Current / firstname.lastname@example.org
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SOURCE Kingsford Charcoal