"We realize that odor is a serious problem for cleaning professionals across various industries. It's often one of the first things a patron notices about a facility, so it's a problem that can impact reputations and bottom lines," said
Clorox® Odor Defense™ products are specifically designed for use on the toughest odors in potential problem areas of facilities such as bathrooms, shared office break room spaces, hotel rooms and waste-disposal rooms. The full line of products include Clorox® Odor Defense™ Aerosol Spray (14 oz.), Clorox® Odor Defense™ Air and Fabric Trigger Spray (32 oz.) and Gallon Refill (128 oz.), which can be used daily to control odor on soft surfaces and in the air, as well as Clorox® Odor Defense™ Timed Metered Aerosol Spray (6 oz.), designed to remove recurring malodor in trouble areas like restrooms.
Elevating the Science Behind Odor Elimination
The Clorox® Odor Defense™ product line relies on I.C.E™ Technology, which stands for Identify, Capture and Eliminate, its method of action that eliminates malodors so no heavy fragrance is required to mask them. In laboratory testing, Clorox® Odor Defense™ I.C.E™ Technology continued to control malodors for six hours.
"Instead of simply masking odors behind heavy fragrances, Clorox® Odor Defense™ Spray eliminates odors at their source and leaves behind a subtle, long-lasting
Clorox® Odor Defense™ products are ideal for use in high-traffic restrooms and other odor hot-spots such as garbage and dumpster areas, shared employee work areas and break rooms in schools, offices, bars, restaurants, stadiums, hotels, and other public areas.
Industry Insights on Odor Elimination
Survey results indicate that eliminating odors is more important than strong fragrance when it comes to an air odor solution. Only roughly one in four cleaning professionals (27%) say they are extremely satisfied with their current air odor solution and that their dissatisfaction is largely driven by inefficient products that mask instead of eliminate odors.1 In fact, survey results found:1
- Almost half of cleaning professionals (46%) who have issues with their current air odor elimination product say they get complaints about fragrance
- Only 30% say that a strong fragrance is extremely important
- Only 25% say a chemical smell is extremely important
When it comes to what professionals are looking for in a product, it's about efficacy. More than half (52%) want a solution scientifically proven to remove bad odors1 and say that the following characteristics are extremely important:1
- Destroy odors, not just mask them (49%)
- Are long-lasting (45%)
- Are formulated for the toughest odors (43%)
For more information about Clorox® Odor Defense™, visit www.CloroxProfessional.com.
Building on a century-long legacy in cleaning and disinfecting,
1 Clorox Professional Products Company and Ketchum Research Findings (
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