New Brita Longlast™ Filter Fits Most Existing Brita® Pitchers
; Removes 99% of Lead* and Lasts Three Times Longer Than Standard 40 gallon filters
The new Brita Longlast Filter marks a major step for the water filtration company, as Brita pitchers with Longlast filters reduce the contaminants people are most concerned about, including lead, asbestos and cadmium impurities*, while lasting three times longer than the standard 40 gallon Brita filter. And even as people can now trade-up to this filter, they won't have to trade-in their pitchers, as Longlast is compatible with almost all existing Brita designs^.
"This innovation will allow Brita to have a real impact on the water in people's communities and their homes. We've seen increased concerns about contaminants in water systems across the country," said Brita General Manager
What It Filters
The new Brita Longlast Filter is certified by the
Brita® markets a variety of products, including water pitchers, faucet filters and bottles, that make it easy to get cleaner, great tasting water from any tap. Brita products are marketed by The
*Certified by WQA. Substances reduced may not be in all users' water.
** *Based on 120 gallon filter life & average family usage of 11 glasses per day
*** Substances reduced may not be in all users' water
^ Not compatible with Brita Steam or Brita Infinity
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brita-introduces-new-filter-certified-to-remove-99-percent-of-lead-for-up-to-six-months-300418048.html