Good Growth Blog

Brands

In Ebola Crisis, Medicine and Gear Saved Lives

Contributed by AmeriCares With Care, a Baby Survives Ebola When a tiny 18-month-old baby girl arrived at the Ebola treatment unit in Sinje, Liberia, last February, she remained unconscious for four days. As the staff cared for the baby, they worried: It is rare for children this young to survive…

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Brands

Clorox Healthcare and APUA Fight Spread of Drug-Resistant Infections

By Brad Ferris In the U.S. alone, we have an opportunity to prevent more than 600,000 infections and close to 40,000 deaths over the next five years. How? According to the Centers for Disease Control and Prevention (CDC), by adopting better national infection control practices and antibiotic stewardship efforts.1 The CDC…

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Brands

Meet the Inventor: Scientist Maria Ochomogo, Mother of Green Works® products

By Lindsay Riddell Scientist Maria Ochomogo points out two of her patents on the Clorox wall of patents. It was a high school class when she first arrived in the U.S. that hooked Maria on chemistry. It was a high school class when she first arrived…

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Brands

Activating Millennials Through Safe Water

By Molly Steinkrauss, Associate Marketing Director of Public Relations, Digital and Media for Clorox Bleach​ If you asked a millennial to describe bleach, words that may be mentioned include whitening, strong and chemical. In fact, many people may be unaware of bleach’s role outside the laundry room. As millennials start to take…

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Brands

How Hidden Valley Invited Families to #LoveYourVeggies to Benefit the YMCA of the USA

By Kelly Pirie, Public Relations & Digital Strategist It’s dinnertime and an all-too-typical scene unfolds: broccoli is pushed around the plate, steamed carrots go cold and cauliflower doesn’t stand a chance. Many would suspect kids as the primary culprit of these eating habits, but in most households parents are just…

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Brands

Clorox Helps with Texas Flood Relief

By Deborah Napierski, Community Relations Manager Floods from heavy rains in Texas and Oklahoma have left more than 20 people dead and displaced thousands. We at the Clorox Company are grateful that our Texas-based employees are safe; however, our hearts goes out to all those affected by this natural disaster. To assist…

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Products

Clorox Brands Make a #GreatAssist to U.S. Women’s National Soccer Team

By Molly Steinkrauss, Associate Director, PR Big or small, there is always a great assist that makes it all possible. Like players who rely on each other to score a goal, parents across the U.S. think of Clorox's brands as their “Great Assist” helping to get dinner on the table, keeping…

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Planet

Sustainability Without Compromise

By Alexis Limberakis, Director of Environmental Sustainability Most consumers expect to make a tradeoff to be more “green,” whether they sacrifice performance, price or convenience. That’s understandable since historically, many eco-friendly products served the environment first and consumers second. Fortunately, this is changing. Here are a few recent…

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Planet

Passing the Smell Test: Clorox Expands Fragrance Disclosure

Earlier this month, Clorox announced its adoption of the Preferred Ingredient Calculator and expansion of its Ingredients Inside program to include specific fragrance components. To provide more insight on this announcement, we caught up with Catharine de Lacy, Clorox’s vice president of Global Stewardship, who leads our global product safety,…

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Planet

Clorox CR Awards: Planet, Product and Purpose

Below are a few of our employees' stand-out efforts in the area of corporate responsibility for fiscal year 2014 (July 1, 2013 - June 30, 2014). These teams were recently recognized through our Clorox CR Awards program and receive $1,000 to donate to the nonprofit of their choice. Planet: Shrinking…

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Corporate Responsibility

Eight Questions for Clorox’s Product-Sustainability Guru

Research fellow Scott Mobley spends a lot of time thinking about the safety and sustainability of Clorox’s products and packaging. A member of the Global Stewardship team, Scott uses his degree in pharmacology/toxicology, as well as his deep and varied product knowledge, to share information and best practices with fellow…

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Products

Clorox Helps with Colorado Flood Relief

This post was written by Deborah Napierksi, Clorox Community Relations manager. In response to the recent record-breaking floods in Colorado, Clorox is working to provide aid to those impacted. The Clorox Company is a proud supporter of the American Red Cross Annual Disaster Giving Program, which supports…

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People

Cleaner Classrooms in the New School Year

This post was written by Rita Gorenberg, PR manager for Clorox. Clorox® is committed to supporting healthy, vibrant communities through illness prevention and promoting education, among other efforts. This fall Clorox is doing its part to ensure that classrooms, where our kids spend most of their day during the school…

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Company

Burt’s Bees Social Responsibility Report Takes Lessons from Bees

This post was written by Paula Alexander, director of Sustainable Business for Burt’s Bees and president of the Burt’s Bees Greater Good Foundation. Authenticity, transparency and sustainability are important strands of the Burt’s Bees brand DNA. We bring this to life through the “% natural” indicator on…

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Communication

100 Years and Counting

  On May 7, I joined a group of folks from Clorox to ring the opening bell at the New York Stock Exchange to celebrate Clorox’s centennial anniversary. It was an incredible feeling to see our centennial banners wrap the façade of the stock exchange and even more incredible to “ring”…

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Planet

Really, One Bag Will Do

This post was written by Molly Steinkrauss, PR group manager for the Glad® brand. We are a trash bag brand that wants to see less trash in the world. As the U.S. works  to divert more to recycling and composting, we are also on a journey to reduce our own…

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Planet

How2Recycle Logos Aim to Make Recycling Easier

This post was written by Gwen Lorio, associate research fellow in Global Stewardship. According to the latest EPA stats, about a third of the waste generated in the U.S. is recycled. That’s a number we’re hoping to help our consumers change for the better. Next month, you’ll begin…

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Products

The Building Wave of #5 Plastics Recycling

  Written by John Lively, director, Environment and Material Science at Preserve. Preserve partners with our Brita® team to recycle #5 plastic water filters. According to the Environmental Protection Agency (EPA), #5 plastic is the most common plastic found in the U.S. municipal waste stream. For Preserve, the company where I’ve…

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Products

Fighting Bottled Water Waste One Bottle at Time at SXSW 2013

This post was written by David Kargas. An interesting piece of news caught my eye the other day. After a couple of decades of soda supremacy, good old water is once again America’s most consumed beverage. But our abundant, safe supply of tap water isn’t driving the change. Bottled water…

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Company

Enduring Value: Our FY12 Annual Report

There's a yellow hazard sign that someone posted near my door that reads "Caution: Annual Report Under Construction."  I don't have bumper stickers on my car, wear pins on my bags or (typically) post signs in my window, but after months of "building" our annual report, that sign felt very…

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