Delighting Consumers

Whether you're using Clorox® Regular-Bleach, Kingsford® charcoal, Fresh Step® cat litter or Green Works® products, our commitment to quality, safety and efficacy go into everything we do. For more than a decade, the American Customer Satisfaction Index has ranked Clorox among the top of our competitor group. This index, based on an economic model from the University of Michigan, measures the quality of our products as experienced by consumers and retail customers.

In addition, nearly 90 percent of our global brands rank as the No. 1 or No. 2 market-share leaders in their respective categories, further underscoring the value consumers place on our brands.

Understanding What Consumers Want

We've made a significant investment in getting to know our consumers at a deep and meaningful level. Through the work of our Global Insights organization, we gain a 360-degree view of the consumer, learning about her relationships with our brands, what product qualities really matter to her and how she shops for our products. These insights serve as the foundation of our Desire, Decide and Delight strategies, enabling us to address consumers effectively in marketing communications, work with our retail partners on enriching the consumer experience in store and develop products that consumers will love.

Anticipating Future Needs

A strong culture of innovation — one in which new thinking leads to new product solutions that offer improved performance, convenience and affordability to consumers — is another critical success factor in our ability to meet customer expectations. In recent years, we have accelerated our efforts behind innovation, particularly in the infection prevention and wellness and sustainability arenas.

Marketing Our Brands Responsibly

We are committed to marketing our brands in a responsible and truthful manner, adhering to the laws and guidelines of the Federal Trade Commission and other relevant governing bodies. We strive to communicate the benefits, performance and attributes of our products accurately and directly, with claims that are substantiated. It is also our policy to create and purchase advertising in such a way as to reach the designated target audience with maximum efficiency, using advertisements and media that are in keeping and consistent with the character and the values of our company. Our marketing communications avoid situations that exploit race, religion, national origin, sexual preference, overt sex or gratuitous violence.