We are fully committed to making environmental sustainability core to how we do business. This includes continuing to reduce the impact of our operations as well as the products we make. And while we have a dedicated Eco Office committed to driving our Environmental Sustainability strategy, at Clorox, Environmental Sustainability is everyone's job.
We recognize we all have a long way to go, and we're in it for the long haul.
Brita® FilterForGood®
Makes a Difference Millions of Bottles at a Time
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Working Toward Zero.
Read moreBrita® FilterForGood® Makes a Difference Millions of Bottles at a Time
Since 2007, the Brita® FilterForGood® campaign has raised awareness about the simple changes everyone can make to lead a more eco-friendly lifestyle while saving money at the same time. Nearly 200,000 individuals have taken the Brita® FilterForGood® pledge to reduce their bottled water waste and are helping to keep hundreds of millions of plastic bottles from ending up in landfills each year.
We're also partnering up with musicians to spread the word. Working with fans and artists, including Jack Johnson, Dave Matthews Band, Lady Antebellum, Guster, O.A.R., J.Cole, U2, Black Eyed Peas and Janelle Monáe, the list continues to grow. The Brita® FilterForGood® Music Project is helping to make concerts more sustainable by providing Brita® Bottles and Brita®-filtered water coupled with reusable bottles instead of bottled water. This program has garnered great support from fans and musicians alike since this simple switch saves money and helps the planet in one easy step.
The Music Project recently teamed up with Sundance filmmaker Destin Cretton, to create "Music Sustains," a documentary exploring greening trends in the music industry, and debuted it at the 2012 Sundance Film Festival. And for the fourth year in a row, Brita® FilterForGood® teamed up with the Festival to provide Brita® Hydration Stations and reusable Nalgene bottles, eliminating the need for 50,000 plastic water bottles throughout the Festival.
Other Brita® FilterForGood® partners include Nalgene, the Environmental Media Association, Preserve and the Surfrider Foundation. To read more about these programs and learn how you can begin making a difference today, visit Brita® FilterForGood®.
Working Toward Zero
Five Clorox facilities are close to obtaining a zero waste-to-landfill designation. In order to receive this designation at Clorox, a facility must:
- Reduce, reuse, recycle or compost at least 90 percent of the waste streams at the site.
- Ensure no commonly recycled items such as paper, plastic, corrugate or aluminum are in the remaining waste.
- Send the remaining 10 percent or less of waste to a waste-to-energy facility.
Four additional Clorox facilities are also aggressively working hard to reduce their waste in order to be designated as low (90 percent plus solid waste diversion away from landfill) waste-to-landfill facilities.
