We are fully committed to reducing the impact of our operations as well as the products we make. We have a dedicated Eco Office committed to driving our Environmental Sustainability Strategy.
And we’re constantly learning more from partnerships with such groups and programs as Environmental Protection Agency's Climate Leaders and WasteWise initiatives, Sierra Club and the Sustainable Packaging Coalition, to name a few. By learning more, we're confident we'll continue to figure out innovative ways to use less – even while we grow our business.
We recognize we all have a long way to go, and we're in it for the long haul.
Brita® FilterForGood®
Makes a Difference Millions of Bottles at a Time
Read more
Working Toward Zero.
Read moreBrita® FilterForGood® Makes a Difference Millions of Bottles at a Time
Since 2007, the Brita® FilterForGood® campaign has raised awareness about the simple changes everyone can make to lead a more eco-friendly lifestyle while saving money at the same time. Nearly 200,000 individuals have taken the Brita® FilterForGood® pledge to reduce their bottled water waste and are helping to keep hundreds of millions of plastic bottles from ending up in landfills each year.
We're also partnering up with musicians to spread the word. Working with fans and artists, including Jack Johnson, Dave Matthews Band, Lady Antebellum, Guster, O.A.R., J.Cole, U2, Black Eyed Peas and Janelle Monáe, and the list continues to grow. The Brita® FilterForGood® Music Project is helping to make concerts more sustainable by providing Brita® Bottles and Brita®-filtered water coupled with reusable bottles instead of bottled water. This program has garnered great support from fans and musicians alike since this simple switch saves money and helps the planet in one easy step.
The Music Project recently teamed up with Sundance filmmaker Destin Cretton, to create "Music Sustains," a documentary exploring greening trends in the music industry, and debuted it at the 2012 Sundance Film Festival. And for the fourth year in a row, Brita® FilterForGood® teamed up with the Festival to provide Brita® Hydration Stations and reusable Nalgene bottles, eliminating the need for 50,000 plastic water bottles throughout the Festival.
Other Brita® FilterForGood® partners include Nalgene, the Environmental Media Association, Preserve, and the Surfrider Foundation. To read more about these programs and learn how you can begin making a difference today, visit Brita® FilterForGood®.
Working Toward Zero
Last year, our three Burt's Bees® facilities became the first zero waste-to-landfill sites in the Clorox network. These facilities have committed to:
- Reduce, reuse, recycle or compost at least 90 percent of the waste streams at the site.
- Ensure no commonly recycled items such as paper, plastic, corrugate or aluminum are in the remaining waste.
- Send the remaining 10 percent or less of waste to a waste-to-energy facility.
Other Clorox sites have committed to getting to zero waste-to-landfill, and all of our other sites are working to achieve aggressive waste-reduction goals.
