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Guidelines and Priorities
Geographic Focus
The Foundation makes grants primarily in its headquarters community
of Oakland, Calif. Clorox manufacturing plants operate small giving
programs in their local communities. These programs are administered
independently and serve a three- to five-mile radius of the facility.
Focus Areas
The Foundation concentrates on two focus areas: education/youth development
and culture/civic programs. The Foundation may shift funding priorities
from year to year.
Education and Youth Development
The Foundation supports programs that prepare young people to participate
successfully in an increasingly global society and to contribute
back to the communities in which they live. We target education
and youth development programs that strive to achieve the following
goals:
- Improve the academic performance of children, especially through strategies
that foster reform within the public schools.
- Prepare youth for the world of work and for community leadership.
- Promote positive relationships among youth from diverse cultural and
ethnic groups.
Areas of funding include mentoring, academic development and career
development. The Foundation supports selected scholarship programs
by invitation only.
Culture/Civic Programs
Clorox recognizes that arts and cultural affairs are an essential and
enriching part of society. The Foundation supports programs that
advance civic and cultural initiatives and projects that increase
awareness of, participation in and appreciation of arts and culture.
The Clorox culture and civic programs add significantly to the
quality and vitality of life in our communities.
Arts Mini-Grants Initiative:
This program provides small grants
to assist Oakland's nonprofit cultural community. Twenty-five
$1,000 grants are available each year.
Criteria For Funding
The Foundation receives many more requests than it has resources to
fund. Applicants must be in receipt of an IRS ruling confirming
their classification as a 501(c)(3) tax-exempt, nonprofit organization
or be sponsored by a qualified fiscal agent. In addition, the
proposal must meet the Foundation's geographic focus and address
one of the focus areas listed above. The following criteria are
used by the Foundation in selecting agencies for funding:
- Clarity of purpose
- Performance metrics (i.e., improved grades, test scores, graduation rates, increased audiences in underserved communities, etc.)
- Strategies that will achieve thetechniques to measure achievement of outcomes
- Sound fiscal and management practices
- Involvement of Board of Directors
- Demonstrated collaborative relationships
- Fund-raising capacity
- Diversity of board, staff, clients, audience, etc.
- Non-discrimination policies and practices
- Involvement of Clorox employees
Ineligible For Funding
In general, the Foundation does not fund the following:
- Fund-raising events
- Athletic events or league sponsorships
- Field trips, tours and travel expenses
- Advertising or promotional sponsorships
- Benefit or raffle tickets
- Conferences, conventions, meetings, etc.
- Media productions (TV, radio or film projects)
- Projects of a national scope
- Direct assistance to individuals or individual sponsorships
- Religious-based activities for the purpose of furthering religious doctrine
- Political parties, organizations, candidates or activities
- Exclusive membership organizations
- Association or membership dues
- Deficits or retroactive funding
- Capital projects
- Individual school projects
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