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The Clorox Company Foundation

Guidelines and Priorities

Geographic Focus

The Foundation makes grants primarily in its headquarters community of Oakland, Calif. Clorox manufacturing plants operate small giving programs in their local communities. These programs are administered independently and serve a three- to five-mile radius of the facility.

Focus Areas

The Foundation concentrates on two focus areas: education/youth development and culture/civic programs. The Foundation may shift funding priorities from year to year.

Education and Youth Development

The Foundation supports programs that prepare young people to participate successfully in an increasingly global society and to contribute back to the communities in which they live. We target education and youth development programs that strive to achieve the following goals:

  • Improve the academic performance of children, especially through strategies that foster reform within the public schools.
  • Prepare youth for the world of work and for community leadership.
  • Promote positive relationships among youth from diverse cultural and ethnic groups.

Areas of funding include mentoring, academic development and career development. The Foundation supports selected scholarship programs by invitation only.

Culture/Civic Programs

Clorox recognizes that arts and cultural affairs are an essential and enriching part of society. The Foundation supports programs that advance civic and cultural initiatives and projects that increase awareness of, participation in and appreciation of arts and culture. The Clorox culture and civic programs add significantly to the quality and vitality of life in our communities.

Arts Mini-Grants Initiative: This program provides small grants to assist Oakland's nonprofit cultural community. Twenty-five $1,000 grants are available each year.

Criteria For Funding

The Foundation receives many more requests than it has resources to fund. Applicants must be in receipt of an IRS ruling confirming their classification as a 501(c)(3) tax-exempt, nonprofit organization or be sponsored by a qualified fiscal agent. In addition, the proposal must meet the Foundation's geographic focus and address one of the focus areas listed above. The following criteria are used by the Foundation in selecting agencies for funding:

  • Clarity of purpose
  • Performance metrics (i.e., improved grades, test scores, graduation rates, increased audiences in underserved communities, etc.)
  • Strategies that will achieve thetechniques to measure achievement of outcomes
  • Sound fiscal and management practices
  • Involvement of Board of Directors
  • Demonstrated collaborative relationships
  • Fund-raising capacity
  • Diversity of board, staff, clients, audience, etc.
  • Non-discrimination policies and practices
  • Involvement of Clorox employees

Ineligible For Funding

In general, the Foundation does not fund the following:

  • Fund-raising events
  • Athletic events or league sponsorships
  • Field trips, tours and travel expenses
  • Advertising or promotional sponsorships
  • Benefit or raffle tickets
  • Conferences, conventions, meetings, etc.
  • Media productions (TV, radio or film projects)
  • Projects of a national scope
  • Direct assistance to individuals or individual sponsorships
  • Religious-based activities for the purpose of furthering religious doctrine
  • Political parties, organizations, candidates or activities
  • Exclusive membership organizations
  • Association or membership dues
  • Deficits or retroactive funding
  • Capital projects
  • Individual school projects
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Commitment to Quality

During WWII, when raw materials were short supply, Clorox — unlike many competitors — curtailed production rather than dilute its product. The consequent cuts proved costly in the short run. But Clorox emerged from the war with a reservoir of good will and high public regard for the consistent quality of its bleach.

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