The Clorox Company Mission and Values
Our Mission
"We make everyday life better, every day."
This is our higher purpose, the pinnacle of what we are and what we aspire to at Clorox. It reflects what we stand for in the marketplace and in the hearts and minds of consumers. Our mission is to understand and delight consumers with brands that enhance people's lives.
We have brands like Glad® ForceFlex® trash bags, which makes taking out the garbage easier. Brands like Clorox® Anywhere Hard Surface™ daily sanitizing spray, which kills 99.9 percent of bacteria found in homes to help make life healthier. Brands like Hidden Valley® Original Ranch® salad dressing, with its great taste that makes life a little better. We aim to delight consumers every time they use our brands. That's what Clorox is all about.
Our Values
Our company values guide us in achieving success. They're the foundation of everything we do:
Stretch for Results – Our success is measured by our ability to consistently win in the marketplace by exceeding the expectations of our consumers, customers, shareholders and each other.
Do the Right Thing – The long-term health of the company depends on our integrity. At Clorox, we have a tradition of honesty, fair dealing and ethics. We strive to use honest and fact-based decision making to determine the right thing to do, and to communicate openly about our choices.
Take Personal Ownership – Progress is driven by people who take personal ownership for delivering results and making the process to achieve those results as fast, simple and effective as possible. Each of us has a role in helping ensure we deliver excellent results and meet our goals.
Work Together to Win – Success depends on productive collaboration among Clorox people, and between Clorox and our business partners. While individual ownership and contributions make a difference, teamwork is essential to achieving even greater results.
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